Behind the Brand: Vicky Cheang of Asia Yogies

We are seeing a rising trend of athleisure in Hong Kong – you may notice women sporting colourful, strappy bras outside the gym or yoga studio, and shops selling fashionable athletic wear are popping up everywhere. One such retailer we came across is Asia Yogies, which has an online shop and opened a brick-and-mortar store upstairs in Radio City near Sogo Causeway Bay. We have interviewed Vicky Cheang, the founder of Asia Yogies, to give us some insights into her business and herself...